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UPDATED 5/30/2020: A note from Pete and Joanne about our current 15% Store-Wide & 20% Damaskos Sales
UPDATED 5/30/2020: A note from Pete and Joanne about our current 15% Store-Wide & 20% Damaskos Sales

OUR STORY


“Patience is bitter, but its fruit is sweet.”― Aristotle


Athena Gaia


Athena was the goddess of wisdom and war. She is well known as the protector of Athens but was also the goddess of craftsmanship (how appropriate for us!). 


Gaia, in Greek mythology, is the ancestral mother of all life—the original Mother Earth. She was the deity behind the Oracle and oaths sworn in her name were considered the most binding of all. Gaia was also worshiped as the “sender of gifts” (again, how appropriate for us!).  


When we were getting started, the name "Athena's Treasures" accurately described our purpose: To bring the Greek Jewelry treasures to the world. We were never completely sold on it though; that it lacked elegance was excusable, but that it lacked spirit was not. So we've finally come to rectify this in order to celebrate our fresh new outlook on life and business. Most of all; the new name simply means progress. Our relationships with each other, our customers, and designers has grown stronger during the 5 years since Joanne and Peter first met, and it's simply time to show it with a new name!



FROM THE BEGINNING

Our goal is to represent, protect, and cultivate a small but important part of the world’s artistic heritage and culture. The manufacture of Greek Jewelry is one of the oldest industries on Earth. From its beginnings in 3,000 BC through today, despite hostile occupations by the Romans, Ottomans and Germans (to name a few), the Greeks have continued making jewelry … in an uninterrupted tradition of 5,000 years.  


Now the greatest threat comes from luxury brands who mass produce products overseas.  But we know something they might not; that the underlying “brick and mortar” of a tradition like ours comes from love, hard work, and the desire to please the customer. So each piece is a celebration of individuality. Only once we know your size and stone options will we begin creating it & long after it has left our workshop it will remain a token of our heritage and mark time in an ancient list of other creations – each created by hand but given and held by the heart. 

Giorgo Damaskos adds finishing touches onto an 18k gold ring.


A NEW EXPERIENCE

To achieve this goal, we've partnered with designers and workshops who are dedicated to a traditional hand-crafted Greek Jewelry process, and whose manufacturing happens entirely in Greece. We deal only with designers who understand the demands of the digital age, how to be responsive to tight timelines and understand the value of each and every customer. 


Making the connection between designer and customer is the most gratifying part about running our business. Our designers remember your previous orders. Salutations cross oceans and borders, and before you know it Giorgo Damaskos is throwing an extra little gold flower into a design for somebody, or Spiros Gerochristo is telling us he wants to upgrade an order. We deal with small family businesses ... and that's how everyone gets treated; like family.

High-karat gold loops are fired in the beginning of the Granulation technique. The loops will form balls that will be placed individually onto the jewelry—A steady labor of love.


Joanne and Peter at Απέραντο Γαλάζιο - ΝΑΟΒΒ

THE PEOPLE

Peter Bradley 


After surviving 9/11 Peter moved to Greece and discovered one of the world’s hidden treasures; the artisans of the jewelry industry. Over the past 15 years he has worked to bring worldwide recognition to their work with his inception of Athena's Treasures (now "Athena Gaia"). He loves to personally interact with customers and collaborates with the craftsmen to ensure that each piece of jewelry is exactly what it should be; valued forever!  

Joanne B. Bradley 


An established online development professional, photographer and professor at NYU, Joanne has used her talents to help expand Athena Gaia's presence. Her creative spirit enlightens the personality for the store, and she energizes the business by providing customers with a seamless experience through all forms of communication.


SYNERGY

A team of talented go-getters nurtures our Greek Jewelry business and makes everything possible. A special thank you to each and every one of them for their efforts. 


Håvard Wattum 

Hailan Cai

Jade Xiaoyu Wang

Jawad Munawar Khan

Jinyang Bian

Prachi Gohil

Sameer Trikannad

Tene Washington

Tiffany Hsu

VickyShin Huang

Peter and Håvard are preparing a video, this one showing how our artisans are inspired by ancient Greek architecture. They are at The Little Metropolis, formally the Church of St. Eleutherios (Άγιος Ελευθέριος) a Byzantine-era church located next to the Metropolitan Cathedral of Athens


Learn about the process of custom Greek Jewelry with Athena Gaia in this video featuring Founding Partner Pete Bradley. For this piece we modified our 18k Gold Diamond Block Chain Bracelet by Damaskos to accommodate 3 panels of hand painted Cloisonne Enamel on one side.




Learn about the process of custom Greek Jewelry with Athena Gaia in this video featuring Founding Partner Pete Bradley. For this piece we modified our 18k Gold Diamond Block Chain Bracelet by Damaskos to accommodate 3 panels of hand painted Cloisonne Enamel on one side.

Our jewelry sets us apart ... and so does our philosophy on pricing. In this video we explain of how our sustainable business model creates efficiencies that save ourselves and our customers money.

   


Our jewelry sets us apart ... and so does our philosophy on pricing. In this video we explain of how our sustainable business model creates efficiencies that save ourselves and our customers money.   


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